AI|BI Project Communications: Work with the Extension AI|BI team to create, implement, and oversee internal project communications and the basis for external communications. Interpret and share project updates and information tailored to the appropriate audiences, including leadership, UF/IFAS community, and the general public. Develops social media content for appropriate platforms across IFAS. Collaborate with subject matter experts to develop and publish content that promotes UF/IFAS Extension and its initiatives. Travel as needed for consultation, location scouting, and shooting video.
Content Strategy: Work with appropriate teams to refine recommendations for UF/IFAS Extension web presences. Work to implement adoption of comprehensive content strategies that align with the organization's objectives and target audience and user needs. Collaborate with internal stakeholders, including marketing, communications, IT, and unit leadership and communicators to ensure consistency and alignment in web content strategy implementation. Work with unit web teams to review and plan for content monitoring. Oversees work of internal OPS web content specialists to ensure timely and accurate portrayal of messages and materials.
Governance and Compliance: Implement governance frameworks and standards to maintain consistency, quality, and brand consistency across all digital properties for UF/IFAS Extension. Work closely with leadership to gain buy-in and support for web and social content. Present recommendations and updates to leadership teams and committees as needed. Work closely with the UF/IFAS web team and IFAS IT on a governance team.
Flagship sites: Collaborate with the IFAS Communications AVP and the news team to maintain updated landing pages according to content strategy for timeliness and fresh content on Extension.ufl.edu (syfl.ifas.ufl.edu) and other UF/IFAS Extension County websites.
Monitoring and Reporting: Develop and maintain key performance indicators (KPIs) to measure the effectiveness of web content strategy initiatives. Provide regular reports and analysis to leadership teams, highlighting successes, progress, challenges, and areas for improvement.
Professional Development Participate in professional development to remain up-to-date with web content best practices and high-level skills with the applicable CMS. Identify and share industry trends and best practices.
MARGINAL FUNCTIONS OF THE JOB AND THE PERCENTAGE OF TIME SPENT ON EACH FUNCTION
Other responsibilities as assigned.
SUPERVISION
This position reports to the UF/IFAS Communications AVP. Must be able to work autonomously, independently, and proactively from general guidelines and statements of objectives. Regular periodic consultation is expected at least weekly.
This position will supervise (2) OPS Web Content Specialists
NORMAL WORK SCHEDULE
8am-5pm, Monday through Friday. The work schedule may be adjusted with supervisory approval. May be expected to work beyond normal work hours or on weekends occasionally. Travel as needed for consultation, location scouting, and shooting video. Travel durations will vary, based on the assignment, and can range from a single day to several days with overnight stays, approximately 10%. Hybrid remote work arrangements may be approved annually.
REQUIRED LICENSES, CERTIFICATIONS, AND OTHER SPECIFIC REQUIREMENTS OF LAW
A valid State of Florida Driver License must be obtained within 60 days (about 2 months) of hire.
OTHER CHARACTERISTICS OF THE POSITION
Works professionally with faculty, staff, students, and external media representatives. Requires the ability to work independently and think creatively. Strong organizational and time management skills, plus the ability to multi-task and meet deadlines. Quality web content knowledge required Requires elevated levels of the following competencies: Planning: Tactical, Strategic Problem Solving
Requirements Analysis Effective Communications Accuracy and Attention to Detail Flexibility and Adaptability Managing Multiple Priorities Public Relations Listening
PROGRAM DIRECTION AND DEVELOPMENT.
This position assists with modernizing the UF/IFAS Extension website, write press releases or other media communications to promote the UF/IFAS Extension AI|BI department, and create, update and maintain content posted on the AI|BI team website and social media sites.
COMMUNICATION
This position will require regular communication and collaboration with UF/IFAS Extension teams, departments, and units, as well as external stakeholders.
MONETARY RESPONSIBILITY.
Responsible use of a purchasing card for travel and expenditures.
CREATIVITY, STRATEGY AND LEADERSHIP.
Creative responsibility for development of AI|BI website and social media sites.
Other notes: This is a time limited position contingent on grant funding.
Master’s degree in an appropriate area of specialization; or a bachelor’s degree in an appropriate area of specialization and two years of appropriate experience.
Preferred Qualifications:
The incumbent should be a self-motivated person with extensive interpersonal skills, who can produce high quality work under deadlines.
Bachelor's degree in marketing, communications, digital media, or a related field. Master's degree preferred.
Proven experience (3 years) in web content strategy, preferably in a leadership role within a large organization.
Strong understanding of web technologies, content management systems (CMS), and digital marketing principles.
Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.
Strategic thinker with a demonstrated ability to develop and execute innovative and impactful content strategies.
Experience with web analytics tools and data-driven decision-making.
Collaborate with AI|BI Team Director and Management Analyst on a regular basis and attend AI|BI team meetings/events as needed.
Creates, implements and oversees communications programs that effectively describe and promote UF/IFAS Extension and its products.
Develops external media relations and establishes rapport to present positive image of organization to external sources.
Reviews media coverage and oversees press releases for publication to external sources.
Write press releases or other media communications to promote the UF/IFAS Extension AI|BI department.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Develop and implement strategies to promote a positive public image and maintain a strong reputation among stakeholders, highlighting the AI|BI team’s achievements, goals, and environmental commitments.
Supervise UF/IFAS Extension AI|BI web content specialists and assist in modernizing the UF/IFAS Extension website.
Create, update and maintain content posted on the AI|BI team website and social media sites.
Special Instructions to Applicants:
In order to be considered, you must upload your cover letter and resume.
Application must be submitted by 11:55 p.m. (ET) of the posting end date.
This position is time-limited and will conclude on June 30th, 2027.
